Consumer startups in Southern California
Products and apps built directly for individual consumers, drawing on Southern California's media and entertainment base.
Skims, Kim Kardashian's shapewear and apparel brand, is the best-funded company in this category by a wide margin — but it's not alone. HWOOD GROUP's hospitality ventures and Casa Azul Spirits' tequila brand both draw on the same Los Angeles media, entertainment, and lifestyle economy that built Skims into a real anchor of the region's consumer startup scene.
Companies
A fee-free, escrow-backed marketplace for trading collectibles, starting with trading cards. An alum of the Techstars x Blackstone and Startup UCLA accelerator programs.
Seeker Music is a global independent music company involved in publishing, records, and rights management.
InHouse offers a platform to design rooms by trying on furniture in a digital twin of one's home and allows users to explore ideas, layouts, and purchase pieces.
YSE Beauty sells skincare products such as moisturizers, serums, cleansers, and eye creams.
Oralucent sells a light therapy sonic toothbrush and related accessories like O2 gel teeth whitener and replacement brush heads for oral health.
Simplyfuel sells protein balls made with simple ingredients that are gluten-free and can be used as pre and post-workout fuel.
Colorescience offers mineral sunscreens and clinical skincare products.
Tomorrows Laundry, Co. makes premium, logo-free essential clothing from considered fabrics.
Personalized Beauty Discovery, Inc. is the legal entity behind Ipsy, the beauty subscription company founded in 2011 by YouTube beauty influencer Michelle Phan along with Marcelo Camberos and Jennifer Goldfarb.
Revenue generation for live events
The social app for edge-of-culture communities
Platform for the greatest products from the past, present and future.
Indexing human dialogue through digital products
A social streaming platform powered by creators and fans
FLOWER CO. sells weed on the internet.
Play the latest games in your browser with no downloads
The Self-Hosting Company
We make vanpool simple.
AI Super-Apps to Live Easier | The anything anytime superapps…
Buying and owning indoor potted plants made easy.
Subscription entertainment news
A marketplace of luxury services for the ultra-wealthy
Sustainable period care.
Lucy’s mission is to reduce tobacco-related harm to zero. We provide…
Fashionable college, NBA and MLS apparel.
Clinical skincare tested on diverse skin, now available in Sephora.
build AI NPCs
Home boxing gym with motion trackers that compute punches and reps.
Whatnot is the largest livestream shopping platform in the U.S.
Monetization platform for character creators
A direct to consumer marketplace and influencer network for brands
Community-driven marketplace for sneakers.
AI brain that runs content for creators
B2B supplier of fresh/healthy packaged food
Honeylove makes functional undergarments for women
AI workspace for professional gamers
The everything app for LATAM
Building the definitive all-in-one on-device AI productivity tool
Marketplace for Rare Coins & Precious Metals
Open-source semi-humanoid dev kit → home data → autonomy → 20h/wk
The first platform where families can create AI cartoons in minutes