Consumer
Products and apps built directly for individual consumers. Los Angeles' media and entertainment base has long fed a steady stream of consumer-facing startups.
The breakdown
40 of 79 companies have disclosed funding, $1.36B combined, 12 at Seed stage, making up 13% of the 604 Los Angeles startups on file across every industry, founding dates span 2012-2026.
Companies

Series A$15.0MClothing rental subscription letting members curate designer styles monthly, with an option to buy at a discount.

Sports loyalty platform connecting fans, athletes, and brand reps through NIL valuation tools and a fan-scoring system.

Platform for discovering and booking free studio movie screenings, with tools to host or crowdfund your own.


Performance activewear using fabric technology to help prevent moisture-related skin infections during exercise.
Content production and talent representation company creating entertainment across platforms.
Online marketplace where car sellers list their vehicle for 1,000+ dealerships to bid on in a short competitive auction, aiming to beat instant-buy offers from services like Carvana.
SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.
This LA-based entity does business as HexClad, the hybrid cookware brand known for its celebrity partnership with chef Gordon Ramsay.

Better ingredients, bold flavors, and 7g of protein per serving. This is better snacking, brought to you by Khloé Kardashian.
Dos Hombres crafts mezcal and tequila from just agave and mountain spring water. Founded by Aaron Paul & Bryan Cranston. Explore our spirits, cocktails & more.

Explore the world of STAUD—modern clothing, iconic handbags, and everyday pieces with a point of view. Sign up for emails and get an exclusive offer on your first order.
Luxury haircare and tools that turn everyday routines into meaningful rituals, helping support healthier hair with ease and intention.
DedCool translates fragrance across mediums so that scent is practically applied in your life. We embed fragrance into the items we use most to boost their functionality. DedCool integrates into daily touch points extending our signature scents into mundane products from laundry detergent to car air fresheners

Hello Soju is the world’s premier sparkling soju and ultra-premium spirit. Hello Soju is made from rice-based soju and real fruit juice, with no artificial ingredients.

Feel Goods offers natural, zero sugar drinks for wellbeing that combine pills and powders into complete mixes for nutrients.
Co-owned by Issa Rae & Hannah Diop, Sienna Naturals is a vegan hair care line that delivers results. The line is specifically formulated to hydrate textured hair, revive your curl pattern, and repair styling damage.
HomeState is a Texas kitchen in Southern California serving breakfast tacos, queso, brisket, house-made flour tortillas and genuine hospitality.
Coolkicks ONLY official website!

Shop handcrafted flower arrangements at French Florist. Same-day flower delivery, and over 5000, 5-star customer reviews. Unparalleled customer experience.

Facile is a clinically-kind skincare brand and aesthetics boutique featuring Core Four products and targeted Super Skin serums. Dermatologist-formulated, easy to follow and designed with your best skin in mind. Good skin should be easy.

Discover our growing portfolio of luxury golf vacation homes designed for unforgettable group trips. Each Birdie House is located near iconic golf destinations, featuring custom amenities like private putting greens, indoor simulators, and concierge tee time booking. View available properties, see what's coming soon, and plan your next golf getaway with Birdie Houses.
Experience performance AthLuxury activewear for men and women. Safe from toxins. OEKO-TEX® certified, ultra-soft Italian fabric, safe for your skin—and the planet. Safe from BPA, PFAS and chemicals linked to Microplastics. Leggings, tops, and essentials built for movement, skin safety, and conscious performance.

Offe Market, Inc. is an online store that sells clothing, shoes, home decor, accessories, and beauty products.
Grass-fed beef protein puff snacks ("Beef Puffs").

Shop Masienda for heirloom masa harina, organic corn tortillas, and Mexican cookware like tortilla presses, comales & authentic molcajetes. Chef-trusted, rooted in tradition, made for home cooks. Free shipping on orders $125+.

Zeya, Inc. sells luxurious, clean fragrances for the home, utilizing new technology that diffuses plant-based formulas into the air to fill a room with consistent ambient fragrance.

Venice Beach Club is an Italian restaurant on Rose Ave in Venice, opened July 2025 by hospitality veterans Abdi Manavi and Dale Fox.
Gin & Luck is the hospitality group behind the influential Death & Co cocktail bars, co-founded and led as CEO by David Kaplan; the company ran an equity crowdfunding campaign that valued it at $13 million in 2018 (Fortune).
Landng is a travel MarTech SaaS platform connecting brands, influencers, and travelers.

Stratia is an obsessively researched skincare brand that uses only the most effective and essential ingredients. We make skincare that works.

Tenzo created a high-quality matcha green tea powder. It
TAINR offers a refill kiosk system that allows shoppers to purchase products in plastic-free containers, with the kiosk automatically weighing and dispensing orders, and retailers tracking inventory data in real-time.
Overland Partners is a human-centered architecture and urban design firm in Texas that works on projects worldwide.

Beluga & Hecker Plushies - Available Now!

Tasha Rose sells organic liquid herbal immune support for kids and adults.

For three generations, our family has pioneered the protection and restoration of our ocean. That’s why we founded SeaVoir – to create high quality ocean-derived products that support human health and ocean restoration.

InHouse offers a platform to design rooms by trying on furniture in a digital twin of one's home and allows users to explore ideas, layouts, and purchase pieces.

YSE Beauty sells skincare products such as moisturizers, serums, cleansers, and eye creams.

Tomorrows Laundry, Co. makes premium, logo-free essential clothing from considered fabrics.


Revenue generation for live events

Platform for the greatest products from the past, present and future.

Indexing human dialogue through digital products

A social streaming platform powered by creators and fans


FLOWER CO. sells weed on the internet.


Play the latest games in your browser with no downloads

The Self-Hosting Company


We make vanpool simple.

AI Super-Apps to Live Easier | The anything anytime superapps…


Buying and owning indoor potted plants made easy.


Subscription entertainment news

A marketplace of luxury services for the ultra-wealthy


Sustainable period care.


Lucy’s mission is to reduce tobacco-related harm to zero. We provide…


Fashionable college, NBA and MLS apparel.


Clinical skincare tested on diverse skin, now available in Sephora.

build AI NPCs


Home boxing gym with motion trackers that compute punches and reps.

Whatnot is the largest livestream shopping platform in the U.S.

Monetization platform for character creators

A direct to consumer marketplace and influencer network for brands


Community-driven marketplace for sneakers.


AI brain that runs content for creators

B2B supplier of fresh/healthy packaged food

Honeylove makes functional undergarments for women


AI workspace for professional gamers

The everything app for LATAM


Building the definitive all-in-one on-device AI productivity tool

Marketplace for Rare Coins & Precious Metals

Open-source semi-humanoid dev kit → home data → autonomy → 20h/wk


The first platform where families can create AI cartoons in minutes