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Crown Affair, Inc. logo

Crown Affair, Inc.

Los Angeles, CA
LAST FUNDING
$9.0M
Series B

Luxury haircare and tools that turn everyday routines into meaningful rituals, helping support healthier hair with ease and intention.

Funding history

RoundAmount
Series B$9.0M
SEC Form D filed
May 26, 2026·Nov 15, 2024·May 23, 2024·Mar 21, 2023·May 16, 2022·Mar 25, 2022·Dec 19, 2019

About Crown Affair, Inc.

How much funding has Crown Affair, Inc. raised?

Crown Affair, Inc. has raised $9.0M in total funding. The most recent round was Series B.

Where is Crown Affair, Inc. headquartered?

Crown Affair, Inc. is headquartered in Los Angeles, CA.

What does Crown Affair, Inc. do?

Luxury haircare and tools that turn everyday routines into meaningful rituals, helping support healthier hair with ease and intention.

What's Crown Affair, Inc.'s solution?

Crown Affair sells a curated line of haircare products and tools organized around personal "hair rituals," with a quiz to recommend products for a customer's hair goals.

What makes Crown Affair, Inc. different?

Specific products are called out as clinically proven (the Overnight Repair Serum) or award-winning (the Towel), rather than generic marketing claims about the whole line.

What makes Crown Affair, Inc. notable?

Founded by Dianna Cohen, previously of Away and Harry's; its $5M Series A round included actress Gwyneth Paltrow as an investor.

Leadership

Elaine Choi
Executive Officer, Director
Executive Officer, Director
LinkedIn ↗
Richard Gersten
Director
Cristina Nunez
Director
Industry
Consumer
HQ
Los Angeles, CA
Raised
$9.0M
Stage
Series B

Related terms

❝ Cite this page

Free to use in articles, research, and reference works. Stable URL, will not change. Data on this page last updated September 3, 2026.

MLA
"Crown Affair, Inc.: Funding & Investors." SoCal.Startups, September 3, 2026, https://socalstartups.io/companies/crown-affair-inc. Accessed September 29, 2026.
APA
SoCal.Startups. (2026). Crown Affair, Inc.: Funding & Investors. Retrieved September 29, 2026, from https://socalstartups.io/companies/crown-affair-inc
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