SoCal.StartupsBe an early user
SOUTHERN CALIFORNIA

Consumer

Products and apps built directly for individual consumers, drawing on Southern California's media and entertainment base.

111
companies
$664.6M
total raised
22
cities
$160.0M
HWOOD GROUP, LLC
West Hollywood, CA

The h.wood Group is a Los-Angeles based hospitality and lifestyle company with a diversified portfolio of upscale nightlife & restaurant venues.

Consumer
Series D$100.0M
One Source To Market, LLC
Los Angeles, CA

This LA-based entity does business as HexClad, the hybrid cookware brand known for its celebrity partnership with chef Gordon Ramsay.

Series DConsumer
Series D$79.9M
Sauce Ventures, LLC
Costa Mesa, CA
Series DConsumer
$30.0M
Dos Hombres, LLC
Los Angeles, CA

Dos Hombres crafts mezcal and tequila from just agave and mountain spring water. Founded by Aaron Paul & Bryan Cranston. Explore our spirits, cocktails & more.

Consumer
Series B$29.0M
Staud, Inc.
Los Angeles, CA

Explore the world of STAUD—modern clothing, iconic handbags, and everyday pieces with a point of view. Sign up for emails and get an exclusive offer on your first order.

Series BConsumer
Series F$28.0M
Malbon Golf, Inc.
Santa Monica, CA · Founded 2021

Committed to golf

Series FConsumer
Series B$24.1M
ASHOC Beverage, LLC
Newport Beach, CA · Founded 2018

A SHOC Energy was founded in 2019 by Lance Collins, who previously founded the beverage brands Fuze, NOS Energy, and Core.

Series BConsumer
Series A$21.4M
NS SLO CAMP LLC
Los Angeles, CA · Founded 2024
Series AConsumer
Series A$17.4M
Freestyle World, Inc.
Santa Monica, CA

Freestyle makes Skin Shield and BambooTek diapers. Founded by parents, Freestyle is focused on technology-driven babycare for parents who want premium performance without the markup. Skin Shield diapers are TCF (Total Chlorine Free) and EWG Verified.

Series AConsumer
Series B$16.5M
Instant Hydration Inc.
Carlsbad, CA · Founded 2022

Electrolytes formulated with premium, all-natural and organic ingredients. Instant Hydration replenishes you faster and longer than water alone.

Series BConsumer
$15.9M
Gloss Ventures Holdings, Inc.
Studio City, CA · Founded 2020

A creator-fueled brand portfolio scaling globally via omni-channel excellence.

Consumer
Series A$13.4M
G2G Ventures, PBC
Santa Monica, CA · Founded 2024

Founded by Gregg Renfrew, the founder and former CEO of clean-beauty brand Beautycounter.

Series AConsumer
Seed$10.3M
DYB & KYP, Inc.
Venice, CA · Founded 2023
SeedConsumer
Series B$10.0M
Topicals RX, Inc.
Santa Monica, CA

Topicals is transforming the way you feel about skin through effective science backed products for chronic skin conditions and mental health advocacy.

Series BConsumer
Series B$9.0M
Crown Affair, Inc.
Los Angeles, CA

Luxury haircare and tools that turn everyday routines into meaningful rituals, helping support healthier hair with ease and intention.

Series BConsumer
$7.5M
DELILAH NEW YORK LLC
West Hollywood, CA · Founded 2024

This entity ties to Delilah, the LA nightlife venue co-founded by John Terzian and Brian Toll of The h.wood Group, who are expanding the concept to New York as "Lady Delilah," a supper club opening in the Meatpacking District in fall 2026.

Consumer
$5.0M
SeaVees Footwear, Inc.
Santa Barbara, CA · Founded 2023

Born in '64. Rediscovered in a thrift store. Shop womens & mens sneakers with SeaVees. Legendary style and comfort. Recycled materials in every shoe we make.

Consumer
Series B$5.0M
Apres Hotels LLC
Venice, CA · Founded 2021
Series BConsumer
$4.9M
Parker Clay Global, PBC
Santa Barbara, CA

Parker Clay crafts premium leather bags that provide dignified employment and uplifts women out of exploitation.

Consumer
Seed$4.9M
Feel Goods Inc
Los Angeles, CA · Founded 2022

Co-founded by Brian Wong, who previously founded Kiip, a mobile rewards-platform startup he built starting at age 19 that made him one of Silicon Valley's youngest venture-backed CEOs.

SeedConsumer
Series B$4.3M
HomeState Hospitalities, LLC
Los Angeles, CA

HomeState is a Texas kitchen in Southern California serving breakfast tacos, queso, brisket, house-made flour tortillas and genuine hospitality.

Series BConsumer
Seed$3.4M
DELILAH DALLAS, LLC
West Hollywood, CA · Founded 2023

Delilah Dallas is operated by The h.wood Group, the LA-based hospitality company known for celebrity-frequented venues.

SeedConsumer
Series A$3.3M
TeaTeaTea, Inc.
Los Angeles, CA · Founded 2024
Series AConsumer
$3.3M
Cloud Water Filter, LLC
San Diego, CA · Founded 2020

Meet Cloud RO, an under sink reverse osmosis water system that removes 99% of the toxins in your tap and adds the essential minerals your body needs.

Consumer
$3.0M
Skin Laundry Holdings, Inc.
El Segundo, CA

The leading laser facial destination for all skin tones, offering solutions for skin concerns including acne, melasma and rosacea and dermatologist-approved skincare products.

Consumer
$3.0M
Cool Kicks Inc.
Los Angeles, CA · Founded 2024

Coolkicks ONLY official website!

Consumer
$3.0M
French Florist Holdings Co.
Los Angeles, CA · Founded 2023

Shop handcrafted flower arrangements at French Florist. Same-day flower delivery, and over 5000, 5-star customer reviews. Unparalleled customer experience.

Consumer
Series A$2.7M
Impossible Kicks Holding Company, Inc.
Irvine, CA · Founded 2022

Founded in 2021 by sneaker reseller Wayne Mocadlo with his brother John Mocadlo as COO, Impossible Kicks grew into one of the largest sneaker and streetwear resale chains in the US and has raised funds via equity crowdfunding.

Series AConsumer
Series A$2.6M
Ponto Inc.
Carlsbad, CA · Founded 2022

Ponto is a financial infrastructure company

Series AConsumer
$2.5M
Delicious Monster, LLC
Los Angeles, CA
Consumer
$2.5M
Delilah Miami, LLC
West Hollywood, CA · Founded 2021

Delilah, located in Los Angeles, brings a modern approach to the vibes of the roaring ‘20s with American cuisine and Art Deco characteristics.

Consumer
Seed$2.5M
Birdie Houses, Inc.
Los Angeles, CA · Founded 2024

Discover our growing portfolio of luxury golf vacation homes designed for unforgettable group trips. Each Birdie House is located near iconic golf destinations, featuring custom amenities like private putting greens, indoor simulators, and concierge tee time booking. View available properties, see what's coming soon, and plan your next golf getaway with Birdie Houses.

SeedConsumer
Seed$2.4M
Bonta Apparel
Los Angeles, CA · Founded 2023

Experience performance AthLuxury activewear for men and women. Safe from toxins. OEKO-TEX® certified, ultra-soft Italian fabric, safe for your skin—and the planet. Safe from BPA, PFAS and chemicals linked to Microplastics. Leggings, tops, and essentials built for movement, skin safety, and conscious performance.

SeedConsumer
$2.2M
One Golden Thread, PBC
Venice, CA

Eco-luxury clothing from regenerative materials. TreeSilk TENCEL-blend, GOTS organic cotton, European Flax. Made in LA. Every purchase plants a tree.

Consumer
Series A$2.1M
FunDay Surf, Inc.
Newport Beach, CA · Founded 2025

Fun Day is bringing color back to surf culture. Shop softboards, premium tees, fleece, and headwear built for comfort, movement, and everyday life.

Series AConsumer
Pre-Seed$2.0M
PSV MULTIPLI INVESTORS, LLC
Newport Beach, CA · Founded 2025

PSV Multipli Investors, LLC is a Newport Beach-based investment fund (tied to Multipli Capital) that has backed hospitality companies, including Starfish Hospitality Group's Arizona expansion.

Pre-SeedConsumer
Seed$2.0M
Modern Prairie Inc.
Huntington Beach, CA · Founded 2025

Modern Prairie is a brand centered around the modern, mature women and their needs, focusing on empowering them to regain their confidence through aging.

SeedConsumer
Seed$1.6M
Swish Cush, Inc.
Santa Barbara, CA · Founded 2026
SeedConsumer
$1.6M
Allstora, Inc.
Santa Monica, CA · Founded 2024

The bookstore for all stories.

Consumer
Series B$1.4M
Marwynn Holdings, Inc.
Irvine, CA · Founded 2024

Founded in February 2024 by CEO Yin Yan, it completed an IPO on the Nasdaq Capital Market (ticker MWYN) in March 2025.

Series BConsumer
$1.4M
LANA SB, LLC
Solana Beach, CA · Founded 2023
Consumer
Series B$1.3M
Good Eat'n, Inc.
Palm Springs, CA · Founded 2024

Good Eat'n is a snack brand founded by NBA legend Chris Paul, and UConn basketball star Paige Bueckers has since become an equity partner in the company.

Series BConsumer
Seed$1.3M
Offe Market, Inc.
Los Angeles, CA

Offe Market was founded by Rachel Gannon, a former fashion buyer, and is backed by VC firm Baukunst, whose co-founders Kate McAndrew and Matt Thoms are investors in the company.

SeedConsumer
Series B$1.2M
Blue Collar Hospitality LLC
San Diego, CA · Founded 2023
Series BConsumer
$1.1M
Wolves FE Inc.
Venice, CA

Operating as Wolves Whiskey, the company was co-founded by fashion designer Jon Buscemi (Buscemi, Truff hot sauce, Oliver Peoples) and James Bond of streetwear label Undefeated.

Consumer
Series A$1.1M
OSPI DALLAS, LLC
El Segundo, CA · Founded 2025
Series AConsumer
Pre-Seed$1.0M
Pocha Noodle Co Inc
Playa Vista, CA · Founded 2023

Khám phá 10 trang cá độ bóng đá uy tín nhất 2025 tại Việt Nam với tỷ lệ kèo hấp dẫn, giao dịch nhanh chóng và hỗ trợ người dùng toàn diện.

Pre-SeedConsumer
$1.0M
Sticks & Stones HB, LLC
Huntington Beach, CA · Founded 2024

Casual sports bar with big screens, golf simulators, full drink menu, and hearty pub fare for groups and game nights.

Consumer
$1.0M
Ravden Group LLC
Los Angeles, CA
Consumer
Pre-Seed$1.0M
Fufu & Tommy LLC
Irvine, CA · Founded 2023
Pre-SeedConsumer
Seed$930K
Zeya, Inc.
Los Angeles, CA · Founded 2022
SeedConsumer
Pre-Seed$800K
TG562, LLC
Long Beach, CA · Founded 2024
Pre-SeedConsumer
$755K
FigPIN Collect Awesome Inc.
Irvine, CA

FiGPiNS are hand-crafted enamel character pins featuring a patented backer that serves as a pin clasp AND display stand! FiGPiN elevates collectible pins!

Consumer
$750K
Claudine Restaurants LA2, LLC
Encino, CA · Founded 2022

Modern California Cafe & Bakeshop in Encino, CA

Consumer
Pre-Seed$700K
AQX Brands, Inc.
Santa Monica, CA · Founded 2025
Pre-SeedConsumer
Seed$700K
LJ Watershed LLC
San Diego, CA · Founded 2023

LJ Watershed LLC is the legal entity behind "Watershed," the restaurant concept from chef Drew Deckman, per Crunchbase.

SeedConsumer
Seed$623K
6 Rose LLC
Los Angeles, CA · Founded 2025
SeedConsumer
Series C$555K
Of The Gods Inc.
Santa Monica, CA · Founded 2022
Series CConsumer
$550K
TIGER HOSPITALITY FH HOLDINGS, LLC
La Jolla, CA · Founded 2024

TIGER HOSPITALITY - Elevating San Diego

Consumer
$512K
NICE GUY NEWPORT, LLC
West Hollywood, CA · Founded 2025

This entity is the Newport Beach outpost of The Nice Guy, part of LA nightlife and hospitality company The h.wood Group (also behind Delilah and Bootsy Bellows), marking the group's first Orange County location.

Consumer
$470K
Multipli Capital I, LLC
Newport Beach, CA · Founded 2024

Turn everyday money decisions into bold steps toward a better tomorrow. Multipli Credit Union | Dream Bigger. Live Fully. Be More.

Consumer
Seed$356K
Mink Shoes Inc.
Marina Del Rey, CA

MINK VEGAN SHOES

SeedConsumer
Seed$251K
SUMMITS, Inc.
Santa Ana, CA · Founded 2025
SeedConsumer
Series C$229K
Gin & Luck Inc.
Los Angeles, CA · Founded 2020

Gin & Luck is the hospitality group behind the influential Death & Co cocktail bars, co-founded and led as CEO by David Kaplan; the company ran an equity crowdfunding campaign that valued it at $13 million in 2018 (Fortune).

Series CConsumer
Seed$200K
Landng Inc.
Los Angeles, CA · Founded 2021
SeedConsumer
$200K
Imperfects, Inc.
San Diego, CA · Founded 2024

Mindfully Crafted Apparel, Surf Craft and Skateboards for the Human Experience™. Mindful Utility™.

Consumer
Seed$200K
Nobility SD, LLC
San Diego, CA · Founded 2021

Nobility SD, LLC was founded in late 2021 to open a restaurant in La Jolla, San Diego, and later became the subject of a California appellate court case (Nobility SD v. Rocher) stemming from a dispute with the chef who joined the venture in 2022.

SeedConsumer
Seed$185K
Tenzo Tea
Los Angeles, CA

Tenzo created a high-quality matcha green tea powder. It

SeedConsumer
Pre-Seed$180K
HHN Hospitality, LLC
Los Angeles, CA · Founded 2025
Pre-SeedConsumer
Pre-Seed$150K
Loupe It LLC
San Diego, CA · Founded 2020
Pre-SeedConsumer
Seed$125K
Doughbriks Global LLC
West Hollywood, CA · Founded 2025

CALLING ALL PIZZA LOVERS, FOODIES, AND OVERALL LATE-NIGHT MUNCHERS.

SeedConsumer
Seed$70K
TAINR Inc.
Los Angeles, CA · Founded 2021
SeedConsumer
$50K
Hadden International Inc.
Los Angeles, CA · Founded 2023
Consumer
Series E$50K
PAKS LLC
San Diego, CA · Founded 2024
Series EConsumer
$40K
Overland Hospitality, Inc.
Los Angeles, CA · Founded 2024

Overland Partners is a human-centered architecture and urban design firm in Texas that works on projects worldwide.

Consumer
Pre-Seed$30K
Tasha Rose LLC
Los Angeles, CA · Founded 2020

Tasha Rose was founded in 2016 by trained herbalist Tasha Rose, who started the elderberry-syrup line while pregnant with her daughter.

Pre-SeedConsumer
Seed$25K
SeaVoir Inc.
Los Angeles, CA · Founded 2022

For three generations, our family has pioneered the protection and restoration of our ocean. That’s why we founded SeaVoir – to create high quality ocean-derived products that support human health and ocean restoration.

SeedConsumer
Seed$20K
Clean Dough Inc.
Beverly Hills, CA · Founded 2025

Soft baked chewy cookies made with einkorn, organic ingredients, and no refined sugar or seed oils. Clean eating without sacrifice.

SeedConsumer
Personalized Beauty Discovery, Inc.
Santa Monica, CA

Personalized Beauty Discovery, Inc. is the legal entity behind Ipsy, the beauty subscription company founded in 2011 by YouTube beauty influencer Michelle Phan along with Marcelo Camberos and Jennifer Goldfarb.

Consumer
Argo
Los Angeles, CA · Founded 2022 · 10 employees

A social streaming platform powered by creators and fans

Y CombinatorConsumer
WANTD
Los Angeles, CA · Founded 2021 · 4 employees

A direct to consumer marketplace and influencer network for brands

Y CombinatorConsumer
Flip
Los Angeles, CA · Founded 2014

Community-driven marketplace for sneakers.

Y CombinatorConsumer
Grocalo
Los Angeles, CA · Founded 2026 · 0 employees

AI brain that runs content for creators

Y CombinatorConsumer
Honeylove
Los Angeles, CA · Founded 2018 · 100 employees

Honeylove makes functional undergarments for women

Y CombinatorConsumer
Positive
Los Angeles, CA · Founded 2018 · 47 employees

B2B supplier of fresh/healthy packaged food

Y CombinatorConsumer
Legionfarm
Los Angeles, CA · Founded 2020 · 7 employees

AI workspace for professional gamers

Y CombinatorConsumer
Yummy
Los Angeles, CA · Founded 2021 · 260 employees

The everything app for LATAM

Y CombinatorConsumer
AnythingLLM
Los Angeles, CA · Founded 2022 · 4 employees

Building the definitive all-in-one on-device AI productivity tool

Y CombinatorConsumer
Pure
Los Angeles, CA · Founded 2023 · 13 employees

Marketplace for Rare Coins & Precious Metals

Y CombinatorConsumer
Vassar Robotics
Los Angeles, CA · Founded 2025 · 3 employees

Open-source semi-humanoid dev kit → home data → autonomy → 20h/wk

Y CombinatorConsumer
Pixley AI
Los Angeles, CA · Founded 2025 · 2 employees

The first platform where families can create AI cartoons in minutes

Y CombinatorConsumer
Myria
Los Angeles, CA · Founded 2022 · 7 employees

A marketplace of luxury services for the ultra-wealthy

Y CombinatorConsumer
Wavedash
Los Angeles, CA · Founded 2025 · 3 employees

Play the latest games in your browser with no downloads

Y CombinatorConsumer
The Ankler
Los Angeles, CA · Founded 2021 · 2 employees

Subscription entertainment news

Y CombinatorConsumer
Plura (formerly Bloom Community)
San Diego, CA · Founded 2020 · 5 employees

The social app for edge-of-culture communities

Y CombinatorConsumer
KubeSail
Los Angeles, CA · Founded 2019 · 2 employees

The Self-Hosting Company

Y CombinatorConsumer
The Ticket Fairy
Los Angeles, CA · Founded 2015 · 30 employees

Revenue generation for live events

Y CombinatorConsumer
MagicBus
Los Angeles, CA · Founded 2015 · 18 employees

We make vanpool simple.

Y CombinatorConsumer
Lion Pose
Los Angeles, CA · Founded 2021 · 3 employees

Clinical skincare tested on diverse skin, now available in Sephora.

Y CombinatorConsumer
Leon & George
Los Angeles, CA · Founded 2017 · 10 employees

Buying and owning indoor potted plants made easy.

Y CombinatorConsumer
MixerBox
Los Angeles, CA · Founded 2013 · 30 employees

AI Super-Apps to Live Easier | The anything anytime superapps…

Y CombinatorConsumer
GOAT Group
Los Angeles, CA · Founded 2012 · 1600 employees

Platform for the greatest products from the past, present and future.

Y CombinatorConsumer
FLOWER CO.
Los Angeles, CA · Founded 2018 · 30 employees

FLOWER CO. sells weed on the internet.

Y CombinatorConsumer
Hype and Vice
Los Angeles, CA · Founded 2019 · 55 employees

Fashionable college, NBA and MLS apparel.

Y CombinatorConsumer
Lucy Goods, Inc
Los Angeles, CA · Founded 2017 · 7 employees

Lucy’s mission is to reduce tobacco-related harm to zero. We provide…

Y CombinatorConsumer
Costream
Los Angeles, CA · Founded 2026 · 2 employees

Indexing human dialogue through digital products

Y CombinatorConsumer
rct AI
Los Angeles, CA · Founded 2018 · 40 employees

build AI NPCs

Y CombinatorConsumer
FightCamp
Los Angeles, CA · Founded 2015 · 64 employees

Home boxing gym with motion trackers that compute punches and reps.

Y CombinatorConsumer
The Flex Company
Los Angeles, CA · Founded 2016 · 28 employees

Sustainable period care.

Y CombinatorConsumer
Whatnot
Los Angeles, CA · Founded 2020 · 731 employees

Whatnot is the largest livestream shopping platform in the U.S.

Y CombinatorConsumer
Stipop
Los Angeles, CA · Founded 2021 · 8 employees

Monetization platform for character creators

Y CombinatorConsumer
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