Consumer startups in Southern California

Direct cremation and funeral services operating across multiple states.

Dairy brand credited with reviving the cottage cheese category, also making cream cheese and sour cream.

Clothing rental subscription letting members curate designer styles monthly, with an option to buy at a discount.

AR platform overlaying interactive content on ebooks.

Sports loyalty platform connecting fans, athletes, and brand reps through NIL valuation tools and a fan-scoring system.

Platform for discovering and booking free studio movie screenings, with tools to host or crowdfund your own.

Performance activewear using fabric technology to help prevent moisture-related skin infections during exercise.

Buys electric vehicles directly from consumers nationwide, handling paperwork, payment, and pickup.

Content production and talent representation company creating entertainment across platforms.

Online marketplace where car sellers list their vehicle for 1,000+ dealerships to bid on in a short competitive auction, aiming to beat instant-buy offers from services like Carvana.

SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.

The h.wood Group is a Los-Angeles based hospitality and lifestyle company with a diversified portfolio of upscale nightlife & restaurant venues.

Casa Azul Orgánico Tequila is USDA Certified Organic, additive-free, and crafted from single estate agave. Experience purity you can taste.

This LA-based entity does business as HexClad, the hybrid cookware brand known for its celebrity partnership with chef Gordon Ramsay.

Better ingredients, bold flavors, and 7g of protein per serving. This is better snacking, brought to you by Khloé Kardashian.

Dos Hombres crafts mezcal and tequila from just agave and mountain spring water. Founded by Aaron Paul & Bryan Cranston. Explore our spirits, cocktails & more.

Explore the world of STAUD—modern clothing, iconic handbags, and everyday pieces with a point of view. Sign up for emails and get an exclusive offer on your first order.

Committed to golf

A SHOC Energy was founded in 2019 by Lance Collins, who previously founded the beverage brands Fuze, NOS Energy, and Core.

Freestyle makes Skin Shield and BambooTek diapers. Founded by parents, Freestyle is focused on technology-driven babycare for parents who want premium performance without the markup. Skin Shield diapers are TCF (Total Chlorine Free) and EWG Verified.

Electrolytes formulated with premium, all-natural and organic ingredients. Instant Hydration replenishes you faster and longer than water alone.

A creator-fueled brand portfolio scaling globally via omni-channel excellence.

Discover Homecourt's luxury home & body care products, crafted with fine fragrances & non-toxic ingredients to elevate your daily rituals.

Founded by Gregg Renfrew, the founder and former CEO of clean-beauty brand Beautycounter.

Leisure Hydration is a canned functional-hydration beverage brand with electrolytes, vitamins, and adaptogens, sold at Whole Foods, Erewhon, and Kroger.

Topicals is transforming the way you feel about skin through effective science backed products for chronic skin conditions and mental health advocacy.

Luxury haircare and tools that turn everyday routines into meaningful rituals, helping support healthier hair with ease and intention.

MUNICIPAL was founded in 2019 to inspire people to bet on themselves and make big things happen. The apparel & footwear we create combines best-in-class quality, versatile performance and extreme comfort.

This entity ties to Delilah, the LA nightlife venue co-founded by John Terzian and Brian Toll of The h.wood Group, who are expanding the concept to New York as "Lady Delilah," a supper club opening in the Meatpacking District in fall 2026.

DedCool translates fragrance across mediums so that scent is practically applied in your life. We embed fragrance into the items we use most to boost their functionality. DedCool integrates into daily touch points extending our signature scents into mundane products from laundry detergent to car air fresheners

Snag delivers 1,500+ products to college students in 10 minutes. Order snacks, drinks, and essentials from our app.

Non-toxic deodorants are only good when they're effective. Our plant & mineral based formulas work on all skin types to keep you smelling fresh all day. Aluminum Free Deodorant | Non-Toxic, Paraben & Cruelty Free Free shipping on orders over $25 | Subscribe and save 15%

Poolsuit, Powersuit, Playsuit. Do it all in one suit. Left On Friday is a premium active swimsuit brand. Designed for sport. Destined for fun.

Born in '64. Rediscovered in a thrift store. Shop womens & mens sneakers with SeaVees. Legendary style and comfort. Recycled materials in every shoe we make.

Hello Soju is the world’s premier sparkling soju and ultra-premium spirit. Hello Soju is made from rice-based soju and real fruit juice, with no artificial ingredients.

Apres Hotels LLC provides hotels that offer a storied and thoughtful hideaway for the adventurous traveler with an appreciation for both old and new.

Parker Clay crafts premium leather bags that provide dignified employment and uplifts women out of exploitation.

Feel Goods offers natural, zero sugar drinks for wellbeing that combine pills and powders into complete mixes for nutrients.

Co-owned by Issa Rae & Hannah Diop, Sienna Naturals is a vegan hair care line that delivers results. The line is specifically formulated to hydrate textured hair, revive your curl pattern, and repair styling damage.

HomeState is a Texas kitchen in Southern California serving breakfast tacos, queso, brisket, house-made flour tortillas and genuine hospitality.

Delilah Dallas is operated by The h.wood Group, the LA-based hospitality company known for celebrity-frequented venues.

Meet Cloud RO, an under sink reverse osmosis water system that removes 99% of the toxins in your tap and adds the essential minerals your body needs.

Shop Amble Clothing — premium coastal golf polos, hoodies, shorts, and active apparel for men. Designed for the course, the coast, and everywhere in between. Free shipping on orders $100+.

The leading laser facial destination for all skin tones, offering solutions for skin concerns including acne, melasma and rosacea and dermatologist-approved skincare products.

Coolkicks ONLY official website!

Shop handcrafted flower arrangements at French Florist. Same-day flower delivery, and over 5000, 5-star customer reviews. Unparalleled customer experience.

Facile is a clinically-kind skincare brand and aesthetics boutique featuring Core Four products and targeted Super Skin serums. Dermatologist-formulated, easy to follow and designed with your best skin in mind. Good skin should be easy.

The first line of fine fragrances created with 100% ingredient transparency. Cruelty Free, Hypoallergenic, No Parabens, No Phthalates. EWG Verified™ and Cradle to Cradle Certified™ Gold. Created by Michelle Pfeiffer.

Between three square meals a day, there are a million little hunger stops. And for every balance bite, there's Sunnie - made for the in-between moments. We're here for snacking sustainably with no artificial anything - ever. Upgrade your snack routine and snack brighter.

Founded in 2021 by sneaker reseller Wayne Mocadlo with his brother John Mocadlo as COO, Impossible Kicks grew into one of the largest sneaker and streetwear resale chains in the US and has raised funds via equity crowdfunding.

DSTNC is a premium cycling apparel and gear retailer, carrying brands like Castelli, POC, and Giro.

Ponto is a financial infrastructure company