Consumer startups in Southern California
Products and apps built directly for individual consumers, drawing on Southern California's media and entertainment base.
Skims, Kim Kardashian's shapewear and apparel brand, is the best-funded company in this category by a wide margin — but it's not alone. HWOOD GROUP's hospitality ventures and Casa Azul Spirits' tequila brand both draw on the same Los Angeles media, entertainment, and lifestyle economy that built Skims into a real anchor of the region's consumer startup scene.
Companies

Authentically bringing the flavors of Mexico to the canned cocktail and beer industry through a lineup of sessionable, premium tequila cocktails and crafted beers.

Delilah, located in Los Angeles, brings a modern approach to the vibes of the roaring ‘20s with American cuisine and Art Deco characteristics.

Discover our growing portfolio of luxury golf vacation homes designed for unforgettable group trips. Each Birdie House is located near iconic golf destinations, featuring custom amenities like private putting greens, indoor simulators, and concierge tee time booking. View available properties, see what's coming soon, and plan your next golf getaway with Birdie Houses.
Experience performance AthLuxury activewear for men and women. Safe from toxins. OEKO-TEX® certified, ultra-soft Italian fabric, safe for your skin—and the planet. Safe from BPA, PFAS and chemicals linked to Microplastics. Leggings, tops, and essentials built for movement, skin safety, and conscious performance.

Eco-luxury clothing from regenerative materials. TreeSilk TENCEL-blend, GOTS organic cotton, European Flax. Made in LA. Every purchase plants a tree.

Fun Day is bringing color back to surf culture. Shop softboards, premium tees, fleece, and headwear built for comfort, movement, and everyday life.

Modern Prairie is a brand centered around the modern, mature women and their needs, focusing on empowering them to regain their confidence through aging.

The bookstore for all stories.

Lana is a coastal American dining restaurant in Solana Beach that offers elevated comfort food and hosts parties and group events.
Good Eat'n offers tasty snacks like 'Ragerz - Chile Lime' and 'Ragerz - Sweet Chili Crisp' which are deliciously vegan, gluten-free, non-GMO, and contain no artificial colors, flavors, or preservatives.

Offe Market, Inc. is an online store that sells clothing, shoes, home decor, accessories, and beauty products.

Blind Barrels offers a unique blind whiskey tasting experience delivered to your door. Discover craft distilleries & savor rare, small-batch spirits.
Grass-fed beef protein puff snacks ("Beef Puffs").
Wolves FE Inc. produces American Whiskey, including specific blends like Winter Run, Batch 3, and American Single Malt expressions from their Malted Barley Series.

Pre-Seed$1.0MBias is a modern Korean instant ramen brand — restaurant-quality air-dried noodles with bold, authentic flavors, starting with its signature Apgu Red Chili ramyun.

Casual sports bar with big screens, golf simulators, full drink menu, and hearty pub fare for groups and game nights.

Shop Masienda for heirloom masa harina, organic corn tortillas, and Mexican cookware like tortilla presses, comales & authentic molcajetes. Chef-trusted, rooted in tradition, made for home cooks. Free shipping on orders $125+.

Zeya, Inc. sells luxurious, clean fragrances for the home, utilizing new technology that diffuses plant-based formulas into the air to fill a room with consistent ambient fragrance.
FiGPiNS are hand-crafted enamel character pins featuring a patented backer that serves as a pin clasp AND display stand! FiGPiN elevates collectible pins!

Modern California Cafe & Bakeshop in Encino, CA

Beauty elevated. Elevai offers high-performance skin and hair care products with potent Cell Zero Exosomes™ delivering visible anti-aging results.
LJ Watershed LLC is the legal entity behind "Watershed," the restaurant concept from chef Drew Deckman, per Crunchbase.

Venice Beach Club is an Italian restaurant on Rose Ave in Venice, opened July 2025 by hospitality veterans Abdi Manavi and Dale Fox.

Garden of the Gods Trading Post operates as Colorado's largest gift shop and art gallery, offering souvenirs, apparel, and locally inspired merchandise, along with a restaurant and an entrance to Garden of the Gods Park.

TIGER HOSPITALITY - Elevating San Diego
This entity is the Newport Beach outpost of The Nice Guy, part of LA nightlife and hospitality company The h.wood Group (also behind Delilah and Bootsy Bellows), marking the group's first Orange County location.
Celaya is a premium small-batch tequila brand — Blanco, Reposado, and Añejo — founded by brothers Matt and Ryan Kalil.
Turn everyday money decisions into bold steps toward a better tomorrow. Multipli Credit Union | Dream Bigger. Live Fully. Be More.
MINK VEGAN SHOES

We believe that everyone - including those with sensitivities and allergies - should be able to enjoy fragrance. Our non-toxic fragrances are formulated to be free of all 82 EU fragrance allergens and top 9 food allergens, on top of being free from hormone disruptors and carcinogens.

Summit is a community and ecosystem that gathers and inspires diverse makers and holistic leaders through experiences and exclusive member gatherings to effect positive change in the world.

Men’s skin and needs are different, and every product that we make has been developed with their unique needs in mind. Enhanse goes beyond traditional skin care by creating hybrid products that enhance men’s look and their lives.
Gin & Luck is the hospitality group behind the influential Death & Co cocktail bars, co-founded and led as CEO by David Kaplan; the company ran an equity crowdfunding campaign that valued it at $13 million in 2018 (Fortune).
Landng is a travel MarTech SaaS platform connecting brands, influencers, and travelers.

Glimmer Wish is Clean & Fun Beauty. Glimmer Wish was created to make self care, hair care, and beauty products that you can trust to be safe, free of harsh chemicals, and as cute as can be.

Stratia is an obsessively researched skincare brand that uses only the most effective and essential ingredients. We make skincare that works.

Mindfully Crafted Apparel, Surf Craft and Skateboards for the Human Experience™. Mindful Utility™.
Nobility SD, LLC was founded in late 2021 to open a restaurant in La Jolla, San Diego, and later became the subject of a California appellate court case (Nobility SD v. Rocher) stemming from a dispute with the chef who joined the venture in 2022.

Tenzo created a high-quality matcha green tea powder. It
Loupe This offers rare, valuable, and interesting watches that are verified and available to the highest bidder through auctions.

Made in USA sneakers, eco friendly, slip on, comfortable shoes,
CALLING ALL PIZZA LOVERS, FOODIES, AND OVERALL LATE-NIGHT MUNCHERS.
TAINR offers a refill kiosk system that allows shoppers to purchase products in plastic-free containers, with the kiosk automatically weighing and dispensing orders, and retailers tracking inventory data in real-time.
PAKS LLC, operating as PRO-PAKS, specializes in providing customized surgical procedure packs and personalized eye tray systems for the surgical community, particularly in ophthalmology.
Overland Partners is a human-centered architecture and urban design firm in Texas that works on projects worldwide.

Beluga & Hecker Plushies - Available Now!

Tasha Rose sells organic liquid herbal immune support for kids and adults.

For three generations, our family has pioneered the protection and restoration of our ocean. That’s why we founded SeaVoir – to create high quality ocean-derived products that support human health and ocean restoration.

Soft baked chewy cookies made with einkorn, organic ingredients, and no refined sugar or seed oils. Clean eating without sacrifice.