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Consumer startups in Southern California

Products and apps built directly for individual consumers, drawing on Southern California's media and entertainment base.

Skims, Kim Kardashian's shapewear and apparel brand, is the best-funded company in this category by a wide margin — but it's not alone. HWOOD GROUP's hospitality ventures and Casa Azul Spirits' tequila brand both draw on the same Los Angeles media, entertainment, and lifestyle economy that built Skims into a real anchor of the region's consumer startup scene.

164
companies
$2B
total raised
29
cities

Companies

SouthNorte Brands LLC hero photo
$2.5M
SouthNorte Brands LLC
Huntington Beach, CA · Founded 2019

Authentically bringing the flavors of Mexico to the canned cocktail and beer industry through a lineup of sessionable, premium tequila cocktails and crafted beers.

Consumer
Delilah Miami, LLC hero photo
$2.5M
Delilah Miami, LLC
West Hollywood, CA · Founded 2021

Delilah, located in Los Angeles, brings a modern approach to the vibes of the roaring ‘20s with American cuisine and Art Deco characteristics.

Consumer
Birdie Houses, Inc. hero photo
Seed$2.5M
Birdie Houses, Inc.
Los Angeles, CA · Founded 2024

Discover our growing portfolio of luxury golf vacation homes designed for unforgettable group trips. Each Birdie House is located near iconic golf destinations, featuring custom amenities like private putting greens, indoor simulators, and concierge tee time booking. View available properties, see what's coming soon, and plan your next golf getaway with Birdie Houses.

SeedConsumer
Seed$2.4M
Bonta Apparel
Los Angeles, CA · Founded 2023

Experience performance AthLuxury activewear for men and women. Safe from toxins. OEKO-TEX® certified, ultra-soft Italian fabric, safe for your skin—and the planet. Safe from BPA, PFAS and chemicals linked to Microplastics. Leggings, tops, and essentials built for movement, skin safety, and conscious performance.

SeedConsumer
One Golden Thread, PBC hero photo
$2.2M
One Golden Thread, PBC
Venice, CA

Eco-luxury clothing from regenerative materials. TreeSilk TENCEL-blend, GOTS organic cotton, European Flax. Made in LA. Every purchase plants a tree.

Consumer
FunDay Surf, Inc. hero photo
Series A$2.1M
FunDay Surf, Inc.
Newport Beach, CA · Founded 2025

Fun Day is bringing color back to surf culture. Shop softboards, premium tees, fleece, and headwear built for comfort, movement, and everyday life.

Series AConsumer
$2.0M
PSV MULTIPLI INVESTORS, LLC
Newport Beach, CA · Founded 2025
Consumer
Modern Prairie Inc. hero photo
Seed$2.0M
Modern Prairie Inc.
Huntington Beach, CA · Founded 2025 · ~11-50 employees

Modern Prairie is a brand centered around the modern, mature women and their needs, focusing on empowering them to regain their confidence through aging.

SeedConsumer
$1.6M
Swish Cush, Inc.
Santa Barbara, CA · Founded 2026
Consumer
Allstora, Inc. hero photo
$1.6M
Allstora, Inc.
Santa Monica, CA · Founded 2024

The bookstore for all stories.

Consumer
LANA SB, LLC hero photo
$1.4M
LANA SB, LLC
Solana Beach, CA · Founded 2023

Lana is a coastal American dining restaurant in Solana Beach that offers elevated comfort food and hosts parties and group events.

Consumer
Good Eat'n, Inc. hero photo
$1.3M
Good Eat'n, Inc.
Palm Springs, CA · Founded 2024

Good Eat'n offers tasty snacks like 'Ragerz - Chile Lime' and 'Ragerz - Sweet Chili Crisp' which are deliciously vegan, gluten-free, non-GMO, and contain no artificial colors, flavors, or preservatives.

Consumer
Offe Market, Inc. hero photo
Seed$1.3M
Offe Market, Inc.
Los Angeles, CA

Offe Market, Inc. is an online store that sells clothing, shoes, home decor, accessories, and beauty products.

SeedConsumer
$1.2M
Blue Collar Hospitality LLC
San Diego, CA · Founded 2023
Consumer
Blind Spirits LLC hero photo
Seed$1.2M
Blind Spirits LLC
Thousand Oaks, CA · Founded 2021

Blind Barrels offers a unique blind whiskey tasting experience delivered to your door. Discover craft distilleries & savor rare, small-batch spirits.

SeedConsumer
Pre-Seed$1.1M
BUFFs
Los Angeles, CA

Grass-fed beef protein puff snacks ("Beef Puffs").

Pre-SeedConsumer
$1.1M
Wolves FE Inc.
Venice, CA

Wolves FE Inc. produces American Whiskey, including specific blends like Winter Run, Batch 3, and American Single Malt expressions from their Malted Barley Series.

Consumer
Series A$1.1M
OSPI DALLAS, LLC
El Segundo, CA · Founded 2025
Series AConsumer
$1.0M
Pocha Noodle Co Inc
Playa Vista, CA · Founded 2023
Consumer
Bias hero photo
Pre-Seed$1.0M
Bias
Playa Vista, CA · Founded 2023

Bias is a modern Korean instant ramen brand — restaurant-quality air-dried noodles with bold, authentic flavors, starting with its signature Apgu Red Chili ramyun.

Pre-SeedConsumer
Sticks & Stones HB, LLC hero photo
$1.0M
Sticks & Stones HB, LLC
Huntington Beach, CA · Founded 2024

Casual sports bar with big screens, golf simulators, full drink menu, and hearty pub fare for groups and game nights.

Consumer
Masienda, Inc. hero photo
Series A$1.0M
Masienda, Inc.
Los Angeles, CA · Founded 2022

Shop Masienda for heirloom masa harina, organic corn tortillas, and Mexican cookware like tortilla presses, comales & authentic molcajetes. Chef-trusted, rooted in tradition, made for home cooks. Free shipping on orders $125+.

Series AConsumer
$1.0M
Ravden Group LLC
Los Angeles, CA
Consumer
Pre-Seed$1.0M
Fufu & Tommy LLC
Irvine, CA · Founded 2023
Pre-SeedConsumer
Zeya, Inc. hero photo
Seed$930K
Zeya, Inc.
Los Angeles, CA · Founded 2022 · ~501-1,000 employees

Zeya, Inc. sells luxurious, clean fragrances for the home, utilizing new technology that diffuses plant-based formulas into the air to fill a room with consistent ambient fragrance.

SeedConsumer
$800K
TG562, LLC
Long Beach, CA · Founded 2024
Consumer
$755K
FigPIN Collect Awesome Inc.
Irvine, CA

FiGPiNS are hand-crafted enamel character pins featuring a patented backer that serves as a pin clasp AND display stand! FiGPiN elevates collectible pins!

Consumer
Claudine Restaurants LA2, LLC hero photo
$750K
Claudine Restaurants LA2, LLC
Encino, CA · Founded 2022

Modern California Cafe & Bakeshop in Encino, CA

Consumer
Elevai Labs Inc. hero photo
$714K
Elevai Labs Inc.
Newport Beach, CA · Founded 2020

Beauty elevated. Elevai offers high-performance skin and hair care products with potent Cell Zero Exosomes™ delivering visible anti-aging results.

Consumer
AQX Brands, Inc. hero photo
Pre-Seed$700K
AQX Brands, Inc.
Santa Monica, CA · Founded 2025
Pre-SeedConsumer
Seed$700K
LJ Watershed LLC
San Diego, CA · Founded 2023

LJ Watershed LLC is the legal entity behind "Watershed," the restaurant concept from chef Drew Deckman, per Crunchbase.

SeedConsumer
6 Rose LLC hero photo
Seed$623K
6 Rose LLC
Los Angeles, CA · Founded 2025

Venice Beach Club is an Italian restaurant on Rose Ave in Venice, opened July 2025 by hospitality veterans Abdi Manavi and Dale Fox.

SeedConsumer
Of The Gods Inc. hero photo
$555K
Of The Gods Inc.
Santa Monica, CA · Founded 2022 · ~11-50 employees

Garden of the Gods Trading Post operates as Colorado's largest gift shop and art gallery, offering souvenirs, apparel, and locally inspired merchandise, along with a restaurant and an entrance to Garden of the Gods Park.

Consumer
TIGER HOSPITALITY FH HOLDINGS, LLC hero photo
$550K
TIGER HOSPITALITY FH HOLDINGS, LLC
La Jolla, CA · Founded 2024

TIGER HOSPITALITY - Elevating San Diego

Consumer
$512K
NICE GUY NEWPORT, LLC
West Hollywood, CA · Founded 2025

This entity is the Newport Beach outpost of The Nice Guy, part of LA nightlife and hospitality company The h.wood Group (also behind Delilah and Bootsy Bellows), marking the group's first Orange County location.

Consumer
Pre-Seed$500K
Celaya Tequila
Manhattan Beach, CA · Founded 2021

Celaya is a premium small-batch tequila brand — Blanco, Reposado, and Añejo — founded by brothers Matt and Ryan Kalil.

Pre-SeedConsumer
Multipli Capital I, LLC hero photo
$470K
Multipli Capital I, LLC
Newport Beach, CA · Founded 2024

Turn everyday money decisions into bold steps toward a better tomorrow. Multipli Credit Union | Dream Bigger. Live Fully. Be More.

Consumer
Seed$356K
Mink Shoes Inc.
Marina Del Rey, CA

MINK VEGAN SHOES

SeedConsumer
HAVYN LLC hero photo
Seed$260K
HAVYN LLC
San Diego, CA · Founded 2023

We believe that everyone - including those with sensitivities and allergies - should be able to enjoy fragrance. Our non-toxic fragrances are formulated to be free of all 82 EU fragrance allergens and top 9 food allergens, on top of being free from hormone disruptors and carcinogens.

SeedConsumer
SUMMITS, Inc. hero photo
Seed$251K
SUMMITS, Inc.
Santa Ana, CA · Founded 2025 · ~11-50 employees

Summit is a community and ecosystem that gathers and inspires diverse makers and holistic leaders through experiences and exclusive member gatherings to effect positive change in the world.

SeedConsumer
Enhanse LLC hero photo
Seed$250K
Enhanse LLC
West Hollywood, CA · Founded 2023

Men’s skin and needs are different, and every product that we make has been developed with their unique needs in mind. Enhanse goes beyond traditional skin care by creating hybrid products that enhance men’s look and their lives.

SeedConsumer
$229K
Gin & Luck Inc.
Los Angeles, CA · Founded 2020

Gin & Luck is the hospitality group behind the influential Death & Co cocktail bars, co-founded and led as CEO by David Kaplan; the company ran an equity crowdfunding campaign that valued it at $13 million in 2018 (Fortune).

Consumer
Seed$200K
Landng Inc.
Los Angeles, CA · Founded 2021

Landng is a travel MarTech SaaS platform connecting brands, influencers, and travelers.

SeedConsumer
Glimmer Wish LLC hero photo
$200K
Glimmer Wish LLC
Santa Barbara, CA · Founded 2026

Glimmer Wish is Clean & Fun Beauty. Glimmer Wish was created to make self care, hair care, and beauty products that you can trust to be safe, free of harsh chemicals, and as cute as can be.

Consumer
Stratia Inc. hero photo
Seed$200K
Stratia Inc.
Los Angeles, CA · ~11-50 employees

Stratia is an obsessively researched skincare brand that uses only the most effective and essential ingredients. We make skincare that works.

SeedConsumer
Imperfects, Inc. hero photo
$200K
Imperfects, Inc.
San Diego, CA · Founded 2024

Mindfully Crafted Apparel, Surf Craft and Skateboards for the Human Experience™. Mindful Utility™.

Consumer
Seed$200K
Nobility SD, LLC
San Diego, CA · Founded 2021

Nobility SD, LLC was founded in late 2021 to open a restaurant in La Jolla, San Diego, and later became the subject of a California appellate court case (Nobility SD v. Rocher) stemming from a dispute with the chef who joined the venture in 2022.

SeedConsumer
Tenzo Tea hero photo
Seed$185K
Tenzo Tea
Los Angeles, CA

Tenzo created a high-quality matcha green tea powder. It

SeedConsumer
Pre-Seed$180K
HHN Hospitality, LLC
Los Angeles, CA · Founded 2025
Pre-SeedConsumer
Pre-Seed$150K
Loupe It LLC
San Diego, CA · Founded 2020

Loupe This offers rare, valuable, and interesting watches that are verified and available to the highest bidder through auctions.

Pre-SeedConsumer
Psudo Inc. hero photo
Seed$150K
Psudo Inc.
Hermosa Beach, CA · Founded 2019 · ~11-50 employees

Made in USA sneakers, eco friendly, slip on, comfortable shoes,

SeedConsumer
Seed$125K
Doughbriks Global LLC
West Hollywood, CA · Founded 2025

CALLING ALL PIZZA LOVERS, FOODIES, AND OVERALL LATE-NIGHT MUNCHERS.

SeedConsumer
Seed$70K
TAINR Inc.
Los Angeles, CA · Founded 2021

TAINR offers a refill kiosk system that allows shoppers to purchase products in plastic-free containers, with the kiosk automatically weighing and dispensing orders, and retailers tracking inventory data in real-time.

SeedConsumer
$50K
Hadden International Inc.
Los Angeles, CA · Founded 2023
Consumer
$50K
PAKS LLC
San Diego, CA · Founded 2024

PAKS LLC, operating as PRO-PAKS, specializes in providing customized surgical procedure packs and personalized eye tray systems for the surgical community, particularly in ophthalmology.

Consumer
$40K
Overland Hospitality, Inc.
Los Angeles, CA · Founded 2024

Overland Partners is a human-centered architecture and urban design firm in Texas that works on projects worldwide.

Consumer
Beluga Corp hero photo
$30K
Beluga Corp
Los Angeles, CA · Founded 2026

Beluga & Hecker Plushies - Available Now!

Consumer
Tasha Rose LLC hero photo
Pre-Seed$30K
Tasha Rose LLC
Los Angeles, CA · Founded 2020

Tasha Rose sells organic liquid herbal immune support for kids and adults.

Pre-SeedConsumer
SeaVoir Inc. hero photo
$25K
SeaVoir Inc.
Los Angeles, CA · Founded 2022

For three generations, our family has pioneered the protection and restoration of our ocean. That’s why we founded SeaVoir – to create high quality ocean-derived products that support human health and ocean restoration.

Consumer
Clean Dough Inc. hero photo
$20K
Clean Dough Inc.
Beverly Hills, CA · Founded 2025

Soft baked chewy cookies made with einkorn, organic ingredients, and no refined sugar or seed oils. Clean eating without sacrifice.

Consumer