Consumer startups in San Diego. Products and apps built directly for individual consumers, drawing on Southern California's media and entertainment base.

Meet Cloud RO, an under sink reverse osmosis water system that removes 99% of the toxins in your tap and adds the essential minerals your body needs.
LJ Watershed LLC is the legal entity behind "Watershed," the restaurant concept from chef Drew Deckman, per Crunchbase.

Mindfully Crafted Apparel, Surf Craft and Skateboards for the Human Experience™. Mindful Utility™.
Nobility SD, LLC was founded in late 2021 to open a restaurant in La Jolla, San Diego, and later became the subject of a California appellate court case (Nobility SD v. Rocher) stemming from a dispute with the chef who joined the venture in 2022.


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