Consumer
10 consumer startups based in San Diego, $12.5M raised total, led by HUME SUPERNATURAL, INC. ($6.4M raised). See what Consumer means more broadly on the Consumer industry page.
The breakdown
9 of 10 companies have disclosed funding, $12.5M combined, 4 at Seed stage, making up 3% of the 400 San Diego startups on file across every industry, founding dates span 2019-2024.
Companies
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Meet Cloud RO, an under sink reverse osmosis water system that removes 99% of the toxins in your tap and adds the essential minerals your body needs.
LJ Watershed LLC is the legal entity behind "Watershed," the restaurant concept from chef Drew Deckman, per Crunchbase.

We believe that everyone - including those with sensitivities and allergies - should be able to enjoy fragrance. Our non-toxic fragrances are formulated to be free of all 82 EU fragrance allergens and top 9 food allergens, on top of being free from hormone disruptors and carcinogens.

Mindfully Crafted Apparel, Surf Craft and Skateboards for the Human Experience™. Mindful Utility™.
Nobility SD, LLC was founded in late 2021 to open a restaurant in La Jolla, San Diego, and later became the subject of a California appellate court case (Nobility SD v. Rocher) stemming from a dispute with the chef who joined the venture in 2022.
Loupe This offers rare, valuable, and interesting watches that are verified and available to the highest bidder through auctions.
PAKS LLC, operating as PRO-PAKS, specializes in providing customized surgical procedure packs and personalized eye tray systems for the surgical community, particularly in ophthalmology.

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