Consumer
Consumer startups in Santa Monica. Products and apps built directly for individual consumers, drawing on Southern California's media and entertainment base.
Series F$28.0MCommitted to golf
Series A$17.4MFreestyle makes Skin Shield and BambooTek diapers. Founded by parents, Freestyle is focused on technology-driven babycare for parents who want premium performance without the markup. Skin Shield diapers are TCF (Total Chlorine Free) and EWG Verified.
Founded by Gregg Renfrew, the founder and former CEO of clean-beauty brand Beautycounter.
Series B$10.0MTopicals is transforming the way you feel about skin through effective science backed products for chronic skin conditions and mental health advocacy.
$1.6MThe bookstore for all stories.
Pre-Seed$700K
Series C$555KPersonalized Beauty Discovery, Inc. is the legal entity behind Ipsy, the beauty subscription company founded in 2011 by YouTube beauty influencer Michelle Phan along with Marcelo Camberos and Jennifer Goldfarb.