Consumer
11 consumer startups based in Santa Monica, $88.7M raised total, including Plug. See what Consumer means more broadly on the Consumer industry page.
The breakdown
9 of 11 companies have disclosed funding, $88.7M combined, 5 at Series A stage, making up 4% of the 249 Santa Monica startups on file across every industry, founding dates span 2021-2025.
Companies
Buys electric vehicles directly from consumers nationwide, handling paperwork, payment, and pickup.
Series F$28.0MCommitted to golf
Series A$17.4MFreestyle makes Skin Shield and BambooTek diapers. Founded by parents, Freestyle is focused on technology-driven babycare for parents who want premium performance without the markup. Skin Shield diapers are TCF (Total Chlorine Free) and EWG Verified.
Series A$14.1MDiscover Homecourt's luxury home & body care products, crafted with fine fragrances & non-toxic ingredients to elevate your daily rituals.
Founded by Gregg Renfrew, the founder and former CEO of clean-beauty brand Beautycounter.
Series B$10.0MTopicals is transforming the way you feel about skin through effective science backed products for chronic skin conditions and mental health advocacy.
Series A$3.0MThe first line of fine fragrances created with 100% ingredient transparency. Cruelty Free, Hypoallergenic, No Parabens, No Phthalates. EWG Verified™ and Cradle to Cradle Certified™ Gold. Created by Michelle Pfeiffer.
$1.6MThe bookstore for all stories.
Pre-Seed$700K
$555KGarden of the Gods Trading Post operates as Colorado's largest gift shop and art gallery, offering souvenirs, apparel, and locally inspired merchandise, along with a restaurant and an entrance to Garden of the Gods Park.
Personalized Beauty Discovery, Inc. is the legal entity behind Ipsy, the beauty subscription company founded in 2011 by YouTube beauty influencer Michelle Phan along with Marcelo Camberos and Jennifer Goldfarb.