Whatnot
Los Angeles, CA · Founded 2020 · 731 employees
Whatnot is the largest livestream shopping platform in the U.S.
About Whatnot
Where is Whatnot headquartered?
Whatnot is headquartered in Los Angeles, CA.
What does Whatnot do?
Whatnot is the largest livestream shopping platform in the U.S.
What makes Whatnot notable?
Founded in 2019 by Grant LaFontaine and Logan Head, Whatnot was valued at roughly $20 billion in an August 2026 funding round, making it one of the most valuable venture-backed startups in the U.S.
Quick Facts
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Free to use in articles, research, and reference works. Stable URL, will not change. Data on this page last updated September 3, 2026.
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"Whatnot: Company Profile." SoCal.Startups, September 3, 2026, https://socalstartups.io/companies/whatnot. Accessed September 29, 2026.
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SoCal.Startups. (2026). Whatnot: Company Profile. Retrieved September 29, 2026, from https://socalstartups.io/companies/whatnot
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