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Huupe Inc.

Irvine, CA · Founded 2020
LAST FUNDING
$15.6M
Series A

huupe brings you the world’s first smart basketball hoop, providing NBA level workouts, on-demand training, live coaching, data tracking and more.

Funding history

RoundAmount
Series A$15.6M
SEC Form D filed
Jul 30, 2026·Sep 9, 2024

About Huupe Inc.

How much funding has Huupe Inc. raised?

Huupe Inc. has raised $15.6M in total funding. The most recent round was Series A.

Where is Huupe Inc. headquartered?

Huupe Inc. is headquartered in Irvine, CA.

What does Huupe Inc. do?

huupe brings you the world’s first smart basketball hoop, providing NBA level workouts, on-demand training, live coaching, data tracking and more.

What's Huupe Inc.'s solution?

Huupe sells smart basketball hoops (a full-size 'ARENA' hoop and a smaller 'mini' console) that track shots and stats, provide AI-driven feedback, and stream shows and live sports for at-home training and entertainment.

What makes Huupe Inc. different?

The product is built around a proprietary 'Smart Sensor Hub' and 'Breakaway Rim' that generate pro-level shooting analytics (FG%, shot angle/trajectory, an 'AI Shot Analysis' and 'Shot Quality' score) plus worldwide online competition, and the site claims units are still fully functional after 5+ years outdoors with an IP65 weatherproof rating and 40,000 units sold.

What makes Huupe Inc. notable?

Huupe, maker of a smart basketball hoop, was co-founded by Paul Anton and Lyth Saeed and raised an $11M seed round co-led by Protagonist VC and Marvan Ventures (the fund of Milwaukee Bucks minority owner Keith Mardak); its board includes noted sports agent Audie Attar.

Leadership

Executive Officer, Director
LinkedIn ↗
Executive Officer, Director
LinkedIn ↗
Audie Attar
Director
Aristotle Loumis
Director
Industry
B2B
Founded
2020
HQ
Irvine, CA
Raised
$15.6M
Stage
Series A
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Free to use in articles, research, and reference works. Stable URL, will not change. Data on this page last updated September 3, 2026.

MLA
"Huupe Inc.: Funding & Investors." SoCal.Startups, September 3, 2026, https://socalstartups.io/companies/huupe-inc. Accessed September 29, 2026.
APA
SoCal.Startups. (2026). Huupe Inc.: Funding & Investors. Retrieved September 29, 2026, from https://socalstartups.io/companies/huupe-inc
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