B2B startups in Encinitas. Business software and services sold to other companies. The largest single category of startup across Southern California, spanning sales tools, vertical operating systems, and everything in between.
STRATEGICALLY BUILDING WHAT THE GRID AND THE CLOUD NEED MOST
Sequence unifies editing, color grading, audio mixing, library organization, and reviews so post-production teams can work better together.
Founded by AAA gaming industry veterans John Blakely, Matthew Armstrong, Mark Cieslar, and Christopher Sturr, and backed by Menlo Ventures in a $3.4M seed round.
The SEC filing entity for Rubbl, a heavy-equipment rental marketplace based in Encinitas, CA and co-founded by CEO Adam Greenberg; has raised $2.5M.
Finance, Illuminated. Illuminate Financial is a specialist venture capital firm defining the future of finance.

This San Diego ophthalmic biotech raised $10 million in Series A funding in 2018 from Brandon Capital's Medical Research Commercialisation Fund, and secured another $3.3 million in December 2024 to advance a Phase 2b trial for a pink-eye (acute infectious conjunctivitis) treatment.
This entity is tied to Rubbl, the heavy-equipment rental marketplace co-founded by CEO Adam Greenberg.