SoCal.Startups is building the most comprehensive resource for Southern California's tech scene.
SoCal.Startups
Be an early user
Seed, Series A, GrowthEst. 2006

Greycroft

πŸ“ Startups in Los Angeles β†’

About Greycroft

A multi-stage venture capital firm investing from seed through growth in AI-driven software, consumer, and enterprise applications β€” bicoastal since its founding, with the Los Angeles office led by co-founder Dana Settle.

VenmoBumbleTheRealRealScopelyThrive MarketAcorns

Founded in 2006 by Alan Patricof, Dana Settle, and Ian Sigalow with a bicoastal structure from day one β€” Dana Settle has run the Los Angeles office since inception. Has made 400+ investments and reports roughly $2B in AUM (third-party sourced) across more than a dozen funds.

❝ Cite this page

Free to use in articles, research, and reference works. Stable URL, will not change. Data on this page last updated September 9, 2026.

MLA
"Greycroft: Investor Profile." SoCal.Startups, September 9, 2026, https://socalstartups.io/investors/greycroft. Accessed September 28, 2026.
APA
SoCal.Startups. (2026). Greycroft: Investor Profile. Retrieved September 28, 2026, from https://socalstartups.io/investors/greycroft
WIKIPEDIA (CITE WEB)
{{cite web |title=Greycroft: Investor Profile |url=https://socalstartups.io/investors/greycroft |website=SoCal.Startups |access-date=September 28, 2026}}
🏷 Embed this badge

Investing in Southern California? Add this to your site to show you're listed on SoCal.Startups β€” the link back helps founders find you here too.

Greycroft featured on SoCal.Startups
HTML
<a href="https://socalstartups.io/investors/greycroft" target="_blank" rel="noopener"><img src="https://socalstartups.io/badge.svg" width="220" height="52" alt="Greycroft featured on SoCal.Startups" /></a>
MARKDOWN
[![Greycroft featured on SoCal.Startups](https://socalstartups.io/badge.svg)](https://socalstartups.io/investors/greycroft)
Check size
$500K–$30M depending on stage (third-party estimate, not firm-published)
Stages
Seed, Series A, Growth
AUM
~$2B (third-party estimate, not firm-published)
Lead tendency
Flexible on board seats and ownership β€” will lead or follow depending on the round and co-investors, rather than requiring a board seat as a condition of investing.
Sector focus
AI-driven software, consumer, and enterprise
Location
Los Angeles, CA
Official website β†’