Greycroft
About Greycroft
A multi-stage venture capital firm investing from seed through growth in AI-driven software, consumer, and enterprise applications β bicoastal since its founding, with the Los Angeles office led by co-founder Dana Settle.
Founded in 2006 by Alan Patricof, Dana Settle, and Ian Sigalow with a bicoastal structure from day one β Dana Settle has run the Los Angeles office since inception. Has made 400+ investments and reports roughly $2B in AUM (third-party sourced) across more than a dozen funds.
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Free to use in articles, research, and reference works. Stable URL, will not change. Data on this page last updated September 9, 2026.
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