Hype and Vice
Los Angeles, CA · Founded 2019 · 55 employees
Fashionable college, NBA and MLS apparel.
About Hype and Vice
Where is Hype and Vice headquartered?
Hype and Vice is headquartered in Los Angeles, CA.
What does Hype and Vice do?
Fashionable college, NBA and MLS apparel.
What's Hype and Vice's solution?
Hype and Vice sells officially licensed women's apparel (tees, bodysuits, jerseys, and more) for college teams, the NBA, and MLS.
What makes Hype and Vice different?
The site emphasizes that its products are officially licensed, guaranteeing authentic, high-quality College/NBA/MLS-approved merchandise, with orders shipping in 1-3 business days.
What makes Hype and Vice notable?
Co-founded by Cecilia Gonzalez and Kimberly Robles through Y Combinator; the collegiate/pro-sports apparel startup raised $1.5M from Peter Thiel's Founders Fund in 2019.
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❝ Cite this page
Free to use in articles, research, and reference works. Stable URL, will not change. Data on this page last updated August 27, 2026.
MLA
"Hype and Vice: Company Profile." SoCal.Startups, August 27, 2026, https://socalstartups.io/companies/city/los-angeles/consumer/hype-and-vice. Accessed August 27, 2026.
APA
SoCal.Startups. (2026). Hype and Vice: Company Profile. Retrieved August 27, 2026, from https://socalstartups.io/companies/city/los-angeles/consumer/hype-and-vice
WIKIPEDIA (CITE WEB)
{{cite web |title=Hype and Vice: Company Profile |url=https://socalstartups.io/companies/city/los-angeles/consumer/hype-and-vice |website=SoCal.Startups |access-date=August 27, 2026}}