Drink Barcode, Inc.
Barcode is a plant-based, adaptogen-powered functional beverage for everyday performance.
Funding history
About Drink Barcode, Inc.
How much funding has Drink Barcode, Inc. raised?
Drink Barcode, Inc. has raised $4.8M in total funding. The most recent round was Series D.
Where is Drink Barcode, Inc. headquartered?
Drink Barcode, Inc. is headquartered in Santa Monica, CA.
What does Drink Barcode, Inc. do?
Barcode is a plant-based, adaptogen-powered functional beverage for everyday performance.
What problem does Drink Barcode, Inc. solve?
Most sports/hydration drinks on the market are unhealthy (like soda) despite being marketed for performance.
What's Drink Barcode, Inc.'s solution?
Barcode makes an all-natural premium hydration beverage meant to support everyday performance and recovery.
What makes Drink Barcode, Inc. different?
They cite a specific formulation claim — only 30 calories, 0g added sugar, and 12 vitamins & minerals — and market themselves as 'The #1 Performance Water For Hydration,' developed and tested with input from fitness experts.
What makes Drink Barcode, Inc. notable?
Co-founded by athletic trainer Mubarak "Bar" Malik and NBA player Kyle Kuzma (Los Angeles Lakers/Milwaukee Bucks); the company has raised nearly $8M.
Leadership
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Free to use in articles, research, and reference works. Stable URL, will not change. Data on this page last updated August 27, 2026.