PickTrace

PickTrace is headquartered in Los Angeles, CA.

Workforce Management for Large Farms

Large-scale farms face manual payroll calculation, labor law compliance burdens, and piece-by-piece productivity tracking that are increasingly hard under regulatory, labor market, trade, and environmental pressures.

PickTrace provides workforce and harvest management software that gives growers real-time insights into onboarding, time and productivity, pay, and receiving to improve efficiency and compliance.

Built by two brothers directly from running their own family's citrus, blueberry, and avocado farm, grown through Y Combinator and Series A funding to become the most used time and productivity solution in the produce industry.

PickTrace was founded by brothers Austin and Harrison Steed, who built the software originally for their family's blueberry and avocado farm in Southern California.