Embrace
Modern user-focused observability built on OpenTelemetry
About Embrace
Where is Embrace headquartered?
Embrace is headquartered in Los Angeles, CA.
What does Embrace do?
Modern user-focused observability built on OpenTelemetry
What problem does Embrace solve?
Engineering teams struggle to see how technical performance issues on mobile and web actually affect real users, often left guessing amid noisy dashboards.
What's Embrace's solution?
Embrace is a user-focused observability platform providing real user monitoring (RUM) across mobile and web, built on OpenTelemetry, to tie technical performance to end-user impact.
What makes Embrace different?
The page claims Embrace is the only frontend-focused vendor in CNCF, is fully built on open OpenTelemetry standards, and captures 100% of user sessions with automatic instrumentation for crashes and performance issues.
What makes Embrace notable?
Raised a $45M Series B in 2021 led by New Enterprise Associates (NEA), after an earlier seed round backed by Eniac Ventures.
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Free to use in articles, research, and reference works. Stable URL, will not change. Data on this page last updated August 26, 2026.