DedCool, Inc.
DedCool translates fragrance across mediums so that scent is practically applied in your life. We embed fragrance into the items we use most to boost their functionality. DedCool integrates into daily touch points extending our signature scents into mundane products from laundry detergent to car air fresheners
Funding history
About DedCool, Inc.
How much funding has DedCool, Inc. raised?
DedCool, Inc. has raised $7.5M in total funding. The most recent round was Series A.
Where is DedCool, Inc. headquartered?
DedCool, Inc. is headquartered in Los Angeles, CA.
What does DedCool, Inc. do?
DedCool translates fragrance across mediums so that scent is practically applied in your life. We embed fragrance into the items we use most to boost their functionality. DedCool integrates into daily touch points extending our signature scents into mundane products from laundry detergent to car air fresheners
What's DedCool, Inc.'s solution?
Makes genderless, vegan, non-toxic fragrance and home products (perfume, laundry, and body care) meant to make everyday life smell good.
What makes DedCool, Inc. different?
Positions its scents as genderless, vegan, and non-toxic, and uses a personality-based 'aura' quiz to match customers to a signature scent.
What makes DedCool, Inc. notable?
Founded in 2016 by Los Angeles native Carina Chaz with just a $10,000 self-investment; she bootstrapped the fragrance brand as a solo founder before it landed on shelves at Sephora.
Leadership
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Free to use in articles, research, and reference works. Stable URL, will not change. Data on this page last updated August 27, 2026.